// The founder
Operator first. Agency second.
I'm Justin Owings — founder of GOAT Marketing. I built this agency from the operator's side of the table, scaling product brands on Shopify across paid, owned, organic, and product surfaces.
Justin Owings
Founder · GOAT Marketing
// Why GOAT exists
Built by someone who actually runs the stores.
I built GOAT Marketing because I'd watched too many product brands hand their growth to firms that didn't understand the difference between an ad account and a P&L. The agencies who could write a creative brief couldn't read a margin report. The agencies who could read a margin report couldn't ship creative. Almost nobody could do both — and the founders paying the bills knew it.
The four brands in our case studies aren't theoretical wins. They're Shopify accounts I've scaled end-to-end across paid media, lifecycle email, SEO, the storefronts themselves, and the creative pipeline that feeds it all. Real Google Ads accounts. Real Meta accounts. Real GA4 properties. Real Klaviyo programs. Every number on this site is pulled live.
GOAT Marketing is what I'd hire if I wasn't already doing it myself.
// What I've shipped
Four live brands. Every number pulled from production.
Click any brand for the full case study — paid media breakdown, channel-by-channel ROAS, YoY growth charts, real Google Ads + Meta + GA4 + Shopify data.
Scaled a multi-niche high-output alternator brand to seven figures per quarter.
Repositioned a niche Jeep cable brand to premium — AOV up 54% over 5 years.
From launch to six-figure months in under a year — Jeep & off-road wiring done right.
From $0 launch to seven-figure ARR in 18 months — and climbing.
Multi-brand car audio dealer scaled across 20+ manufacturer catalogs.
Premium golf hats with a magnetic brim marker — built to convert on Shopify Dawn.
// How I work
Six principles that shape every engagement.
Senior people do the work
No account managers in the way. The strategist who pitches your account is the same one running it on Monday morning.
Numbers tied to your P&L
Not platform dashboards. Every report reconciles back to Shopify revenue, COGS-adjusted margin, and blended ROAS — the numbers your CFO cares about.
One team owns the stack
Paid + owned + organic + product all run in lockstep — not bolted together from three sub-agencies. The compounding lives in the integration.
Operator-first playbook
Every recommendation has been pressure-tested on a real P&L before it ships to your account. The patterns that work compound; the ones that don't get killed.
Weekly cadence, no babysitting
Monday brief, Wednesday creative, Friday performance — every week. Monthly business reviews tied to your numbers, quarterly strategy on the bigger arc.
Real client data, in public
The numbers on the case studies on this site are pulled from live Google Ads, Meta Ads, GA4, Semrush, and Shopify connectors. Not screenshots, not estimates.
// Direct line
My contact info, no gatekeeping.
Email or phone goes straight to me. If we're a fit you'll hear back the same day; if we're not, I'll tell you straight up and point you somewhere that is.
Want results like this for your brand?
We work with a small number of e-commerce brands at a time. If you're doing $30K+/month and want to scale, let's talk.
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