From $0 launch to seven-figure ARR in 18 months — and climbing.
Liberty Bass Shop sells premium subwoofers, amplifiers, and SPL gear to the car-audio bass community. We launched the store from scratch in May 2024 and built every channel from zero — paid media, SEO, on-site CRO, and the catalog itself. 18 months later it's tracking toward a multi-million-dollar year with a 10x Meta ROAS and order volume up 337x.
- Google & Meta Ads
- SEO
- CRO
- Web Dev
- Email & SMS
// The Challenge
The Challenge
Starting point
We launched Liberty Bass Shop from zero in May 2024 — no storefront, no traffic, no paid program, no SEO presence. The SPL community is a tight-knit, premium-AOV niche dominated by a few legacy brands. We had to build the entire growth engine in parallel: Shopify storefront, catalog onboarding, paid acquisition (Google + Meta), SEO foundation, and a CRO loop tuned for $400+ AOV.
// Headline KPIs
Headline KPIs
Last 90 days
Year 1 (partial 2024) to Year 2 (2025) total revenue
Standard Shopping campaign — account's all-time best
Trailing 90 days · 199 purchases at 1.93% CTR
Klaviyo attributed revenue YoY · 15.78% of store revenue
// What We Did
What We Did
The playbook
Google Ads
Search + Shopping + PMax structure built from scratch. Standard Shopping 'Catch All' campaign hit a peak 11.13x ROAS — one of the highest in the SPL niche. Account-level CPC at $0.32 with 1.6% CTR.
Meta Ads
Photo + DCT engine on the OUTCOME_SALES objective. Photo Ads ad set hit 20.4% conversion rate. 199 purchases over 90 days = 10.03x ROAS at 1.93% CTR. Reached 921K unique users.
Email & SMS
Built the lifecycle program from launch: welcome series, browse abandon, cart recovery, post-purchase, and SMS flows. Klaviyo attributed revenue is up +1,320% YoY — 95% of it from automated flows, not campaigns.
SEO
Built the SEO foundation from zero. Now ranking for 3,659 keywords driving 1,468 organic visits/mo with $1,261/mo in equivalent ad value — pure incremental on top of paid.
// From zero to seven figures in 18 months
From zero to seven figures in 18 months
Shopify · cumulative across all channels
Monthly order volume since the May 2024 launch — a 337x climb from first sale to today, with paid + email/SMS now compounding.
May 2024
Launch
First month live · 864 sessions
Dec 2024
End of Year 1
0.66% CVR · 20.8K sessions
Dec 2025
End of Year 2
+135% YoY · 64K sessions
Last 90d
Today
11.13x peak Google · 10.03x Meta · +1,320% email/SMS
// Year-over-year growth
Year-over-year growth
Year-over-year
Last 90 days vs. same 90 days, 2025
7/7 metrics up★ Sessions cleaned for bot/scraper traffic cross-referenced across channel data and engagement modeling (cart-add rate). Raw sessions before cleaning: 957K (last 90 days).
// Channel-by-channel results
Channel-by-channel results
Live data
Google Ads
'Standard Shopping Catch All' is the account's all-time best campaign at 11.13x ROAS — one of the highest in the SPL niche. Account-level CPC sits at $0.32 with 1.6% CTR across 6 active campaigns.
Meta Ads
Photo + DCT engine on Facebook & Instagram. Photo Ads ad set converted at 20.4%. Reached 921K unique users at 2.06 frequency with 1.93% CTR.
SEO
Built from zero in 18 months. Premium car-audio niche has limited search volume but high commercial intent — we're ranking for SPL gear, sub configurations, and amp comparisons.
Email & SMS
6-month window via Klaviyo. Welcome series, browse abandon, cart recovery, post-purchase, and SMS lifecycle. 95.24% of attributed revenue is coming from flows (vs 4.76% campaigns) — a mature, automated program.
// Paid ROAS — recent months
Paid ROAS — recent months
Rolling 30-day window
Rolling 30-day windows. Both channels sustaining >12x across the quarter with a clear upward climb.
Meta Ads
Google Ads
We started this from absolutely nothing — no store, no traffic, no brand recognition in the SPL space. 18 months later we're on track for a multi-million-dollar year with paid ROAS that nobody in this niche is hitting.
// How We Got Here
How We Got Here
Engagement timeline
- May 2024
Store launch — first 3 orders, $0 baseline
- Months 2–6
Catalog buildout, Google + Meta foundation, SEO audit
- Year 1 → Year 2
Y1 → Y2 revenue +494%, AOV held above $400 at scale
- Today
Multi-million ARR trajectory, 10.03x Meta ROAS, 6.37x Google ROAS