Scaled a multi-niche high-output alternator brand to seven figures per quarter.
JS Alternators sells one of the deepest direct-fit alternator catalogs in North America — high-output 250–400 amp units engineered for car audio, Jeep / off-road & overlanding, aftermarket lighting and winch builds, drag and circle-track racing, classic cars and restomods, Bronco and Slingshot enthusiasts, and fleet operators (limo, police, EMS). We took over paid media, on-site CRO, lifecycle email + SMS, and SEO — and helped them scale to a seven-figure quarter on Shopify Plus.
- Google & Meta Ads
- Email & SMS
- SEO
// The Challenge
The Challenge
Starting point
JS Alternators came to GOAT with one of the broadest fitment catalogs in the segment and a loyal multi-niche audience — but limited paid media structure, no lifecycle email program, and organic traffic that wasn't keeping up with their catalog growth. We took over Google & Meta Ads, built their full lifecycle email + SMS stack from scratch, and overhauled their SEO footprint — turning a fitment-heavy alternator brand into a seven-figure quarterly operation across car audio, off-road, lighting, racing, classic-car, and fleet segments.
// Headline KPIs
Headline KPIs
Last 90 days
vs. same 90 days, 2025 · total store revenue
+63.6% YoY
Google + Meta combined, 90-day window
1.03% → 1.58% YoY · sessions cleaned for bot/scraper traffic
// What We Did
What We Did
The playbook
Google Ads
Built a Search + PMax + Dynamic Shopping structure from scratch. Branded campaign isolated to protect ROAS. Pushed CTR to 4.32% with $0.73 CPC. Best single campaign hit 27.4x ROAS.
Meta Ads
Deployed DCT (Dynamic Creative Testing) engine across Facebook and Instagram. Reached 423K unique users at 1.9 frequency. 240 purchases attributed.
Email & SMS
Built full flow stack: welcome series, browse/cart abandonment, post-purchase, and win-back. Added weekly campaign cadence. ~8.5% of total store revenue attributed to owned channels.
SEO
Doubled organic sessions over 2 years (6.4K → 14.2K/mo). Built out ranking keyword base to 6,758 keywords. Traffic value now $7.3K/mo in equivalent ad spend.
// Year-over-year growth
Year-over-year growth
Year-over-year
Last 90 days vs. same 90 days, 2025
7/7 metrics up★ Sessions cleaned for bot/scraper traffic cross-referenced across channel data and engagement modeling (cart-add rate). Raw sessions before cleaning: 957K (last 90 days).
// Channel-by-channel results
Channel-by-channel results
Live data
Google Ads
Branded campaign delivered 27.4x ROAS on its own. Search + PMax + Dynamic structure pushed CTR to 4.32% with $0.73 CPC.
Meta Ads
DCT testing engine on Facebook & Instagram. 240 purchases reached 423K unique people at 1.9 frequency.
Email & SMS
Welcome, abandonment, post-purchase, and win-back flows plus weekly campaigns. ~8.5% of total store revenue attributed to owned channels.
SEO
Doubled organic sessions in two years (6.4K → 14.2K/mo), with 6,758 ranking keywords driving an estimated $7.3K/mo in equivalent ad value.
// Paid ROAS — recent months
Paid ROAS — recent months
Rolling 30-day window
Rolling 30-day windows. Both channels have steadily climbed past 12x and held strong into May.
Meta Ads
Google Ads
GOAT took over every channel and actually understood what we sell. The numbers speak for themselves — seven figures a quarter and growing.
// How We Got Here
How We Got Here
Engagement timeline
- Month 1–2
Ads restructured + Klaviyo flows launched
- Month 3–6
SEO content buildout begins, campaigns optimized
- Month 6–12
Revenue scaling, PMax and DCT running
- Year 2+
Seven-figure quarters, 1.58% real conversion rate, 12.1x blended ROAS