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// Paid Social

TikTok Ads management for product brands.

Spark Ads, UGC-first creative engines, and Smart Performance Campaigns engineered for product brands.

TikTok rewards creative more than any other paid surface — and punishes anything that smells like a TV commercial. We run TikTok Ads as a creative-first channel: UGC pipelines feeding Spark Ads (your customers' real posts boosted as ads), Smart Performance Campaigns layered on top, and weekly creative drops so the algorithm always has fresh inputs. The brands winning on TikTok are doing one thing — shipping new creative every week, not recycling the same Meta ad in a 9:16 frame.

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TikTok Ads

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// What we deliver

The full scope of tiktok ads.

Spark Ads from real customer content

Spark Ads turn real customer or creator posts into ads — running from their handle, not your brand handle. Performs 2-3x better than branded-handle creative because the social proof is baked in. We help source, license, and boost.

Smart Performance Campaigns

TikTok's machine-learning sales objective configured properly — clean pixel, broad audience signals, and creative variety. We don't fight TikTok's algorithm; we feed it.

UGC + creator pipeline

Continuous creator sourcing — micro-influencer outreach, gifted UGC programs, paid creator partnerships. The pipeline that keeps the TikTok ad account from going stale.

Native vertical creative

Hook-first, sound-on, sub-30-second vertical creative built for TikTok's feed. Not recycled Meta ads. Captions baked in, trending audio licensed properly.

Pixel + Events API integration

Server-side Events API integration for post-iOS-14 attribution. Match-quality tuning, deduplication with browser pixel, conversion modeling.

Weekly creative drops

Standing weekly delivery cadence — fresh hooks, fresh visuals, fresh trends. TikTok ad fatigue happens in 7-14 days; weekly drops keep the account from collapsing.

// How we engage

Audit → ship → compound.

01

Audit + creator outreach

Week 1: pixel audit, audience setup, plus first wave of creator outreach for the UGC pipeline.

02

Launch + iterate

Weeks 2-3: first ad sets live with seed UGC + Spark Ads, Smart Performance Campaigns scaled as data comes in.

03

Compound

Weeks 4+: weekly creative drops, monthly performance reviews, continuous creator pipeline expansion.

// Real client proof

TikTok Adswe've shipped — and the numbers.

Big7Kits

From launch to six-figure months in under a year — Jeep & off-road wiring done right.

+4,667%
Monthly order volume growth
Read the case study
Liberty Bass Shop

From $0 launch to seven-figure ARR in 18 months — and climbing.

+494%
Y1 → Y2 revenue growth
Read the case study

// FAQ

Common questions about tiktok ads.

Is TikTok worth running ads on for an e-commerce brand?

Yes, if your AOV is under ~$200 and your product is visually demonstrable. TikTok skews younger and the algorithm rewards entertainment, so works best for impulse / discovery purchases. Higher-AOV or considered-purchase products often see better return on Google Shopping than TikTok ads.

What's a Spark Ad and why does it perform better than regular TikTok Ads?

Spark Ads run from a creator's or customer's actual TikTok handle (with their permission). They look organic in the feed, carry social proof, and bypass the 'this is an ad' instinct viewers have. Across our accounts Spark Ads outperform standard ads 2-3x on cost-per-purchase.

Do I need a TikTok account before I can run TikTok Ads?

Strictly speaking no — TikTok Ads Manager works without an organic TikTok presence. Practically yes — having an active brand handle (even if you post infrequently) gives you a destination for clicks and a backbone for retargeting. We help clients set both up at the same time.

Can you provide the UGC creators, or do I need to source them?

We can do both — we have a creator network for sourcing, plus we manage paid creator marketplaces (Creator Marketplace inside TikTok Ads Manager). Many clients also have existing customer ambassadors we license and convert to Spark Ads.

What's a healthy TikTok Ads ROAS?

For product brands with strong UGC creative engines, 3-6x ROAS is achievable. The platform's CPMs are lower than Meta but conversion rates also run lower, so net ROAS tends to land 60-80% of what Meta delivers for the same brand. Worth running for incremental reach.

Want results like this for your brand?

We work with a small number of e-commerce brands at a time. If you're doing $30K+/month and want to scale, let's talk.

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