GOAT Marketing
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// Creative + Social

Creative, social media, and brand strategy under one roof.

Photo + video, UGC, social media management, community engagement, and the strategy that ties every audience touchpoint together.

Creative and social are where audience growth and ad performance both live — so we run them as one stack. Photo and video production, editing, static and motion ad design, UGC sourcing, AND day-to-day social media management on Instagram, TikTok, Facebook, and LinkedIn. Strategic briefs, content calendars, community engagement, audience growth — owned by one senior team, measured against revenue impact.

2.1x

UGC vs. studio performance (Big7Kits)

// What we deliver

The full scope of creative, social & strategy.

Photo + video production

Product photography, lifestyle shoots, install / unboxing video, brand films. Studio or on-location, with full crew. Every shoot mapped against the ads, social posts, and PDPs it'll feed.

Editing + post-production

Cut-downs for every aspect ratio (9:16, 1:1, 4:5, 16:9), color grading, motion graphics, sound design, captioning. Every shoot produces 20-50 final assets across paid + organic surfaces.

Social media management

Day-to-day management of Instagram, TikTok, Facebook, and LinkedIn — content calendar, scheduled posts, stories, reels, community engagement (comments + DMs), and growth tactics tuned to each platform's algorithm. Measured against revenue impact, not vanity metrics.

Community engagement + audience growth

Daily community engagement — replies, comments, DMs, user mentions, hashtag monitoring. Plus active audience growth via creator collaborations, partnerships, contests, and seeded UGC programs. Your audience grows because we tend to it like a P&L line.

Static + motion ad design

Branded ad templates for Meta, Google, TikTok, YouTube — modular so design ships weekly without bespoke layouts. Animated motion ads for surfaces that reward movement.

UGC + creator pipeline

Sourcing real customer footage (install photos, unboxing, before/after, testimonials) via outreach programs + creator marketplaces. UGC consistently outperforms studio shots 2-3x on client accounts and fuels both paid + organic social.

Strategy + briefs + reputation

Every campaign and every quarter starts with a strategic brief — audience insights, competitive landscape, success criteria. Plus reputation management — Google Business reviews, response cadence, escalation pipeline for negative feedback.

Weekly content + creative ops

Monday brief, Wednesday production / editing, Friday delivery to channel teams. Standing weekly creative + social drops mean accounts are never starved for fresh assets or quiet on social.

// How we engage

Audit → ship → compound.

01

Brand + audience intake

Week 1: brand voice, visual identity, audience research, social platforms in scope, growth targets. Strategic creative + social brief is the artifact.

02

Production + social ignition

Weeks 2-4: first photo + video shoots, first UGC creator outreach, first ad design batch, social content calendar live, daily community engagement starts.

03

Weekly cadence

Weeks 5+: standing weekly creative drops + daily social management, performance feedback loops from paid teams, monthly audience-growth reports, quarterly brand refreshes.

// Real client proof

Creative, Social & Strategywe've shipped — and the numbers.

// FAQ

Common questions about creative, social & strategy.

Do you manage social media accounts day-to-day?

Yes — content calendar, scheduled posts, stories, reels, community engagement (comments + DMs), creator collaborations, and reputation monitoring. Daily presence on Instagram, TikTok, Facebook, and LinkedIn, plus weekly performance reporting tied to revenue impact.

Do you do photo and video shoots in-house?

Yes — we have an in-house photo and video team plus a network of contract DPs, editors, and motion designers for larger productions. Most shoots are run end-to-end without third-party agencies.

What's UGC and why does it outperform studio creative?

UGC = user-generated content — real customers showing real product use. It outperforms polished studio shots on Meta and TikTok because the algorithms (and humans who see them) reward authenticity. On Big7Kits, UGC outperformed studio shots 2.1x on cost-per-purchase.

Can you grow my Instagram or TikTok following organically?

Yes — through three combined levers: high-cadence content production tuned to platform algorithms, daily community engagement that compounds reach, and creator collaborations that put your brand in front of pre-built audiences. Growth is measured in followers + reach + revenue attribution, not just follower count.

Can you produce just creative without managing paid media?

Yes — creative-only and social-only engagements are available, typically as monthly or quarterly retainers with a defined asset + posting cadence. Most clients combine creative + social + paid because the feedback loop is where the compounding lives.

How fast can you turn around new creative for a campaign?

Static ad design: 3-5 business days. Motion ads (cut from existing footage): 5-7 business days. New shoots (planning + production + editing): 3-4 weeks. UGC sourcing: 2-3 weeks for first delivery, then ongoing.

Do you handle creative for TikTok and YouTube too?

Yes — every shoot produces native aspect ratios for TikTok and YouTube Shorts. Long-form YouTube content is a separate workstream available as an add-on for brands building YouTube as an organic channel.

Want results like this for your brand?

We work with a small number of e-commerce brands at a time. If you're doing $30K+/month and want to scale, let's talk.

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