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// Bing + Yahoo + AOL

Microsoft Ads (Bing) management for incremental ROAS.

Bing, Yahoo, and AOL search reach an audience Google doesn't — at materially lower CPCs.

Microsoft Ads is the most underrated paid channel in e-commerce. The audience skews older, higher-income, and more desktop-heavy than Google — and CPCs are typically 30-60% lower for identical keyword sets. We import Google Ads campaigns cleanly, retune them for the Bing auction, and add Microsoft's unique inventory (LinkedIn audience targeting, Bing Shopping) to extract incremental ROAS on top of your existing search spend.

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Microsoft Ads

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// What we deliver

The full scope of microsoft ads.

Google Ads import + cleanup

We import your existing Google Ads account into Microsoft, then strip the broken bits — Bing-incompatible keyword match types, dropped conversion goals, mismatched landing pages — so the imported campaigns actually run efficiently.

Bing Shopping campaigns

Microsoft Shopping feeds enriched with proper category mapping, GTIN data, and brand attributes. We segment by margin and intent the same way we structure Google Shopping.

Search + Audience network

Search Network campaigns for high-intent queries, plus Audience Network (Microsoft's display + native inventory) for retargeting at low CPCs. The combined funnel often runs at lower blended CPA than Google.

LinkedIn audience targeting

Microsoft owns LinkedIn — which means Bing Search campaigns can target by job function, company, and industry. Powerful for B2B-adjacent product brands.

Cross-platform attribution

We reconcile Microsoft, Google, and Meta numbers into blended performance views — so you can see incremental contribution per channel rather than each platform claiming the same conversion.

// How we engage

Audit → ship → compound.

01

Import + retune

Week 1: full Google Ads import into Microsoft, then a clean rebuild that drops Google-only features and adds Bing-specific structure.

02

Launch + monitor

Weeks 2-3: campaigns go live, conversion tracking validated, first round of bid + budget adjustments based on Bing auction dynamics.

03

Scale

Weeks 4+: weekly query mining, audience expansion, Shopping feed iteration. Reported alongside Google Ads in the same weekly performance summary.

// FAQ

Common questions about microsoft ads.

Why should I run Microsoft Ads if I'm already on Google?

Two reasons: incremental reach (Microsoft serves ~25% of US desktop search) and lower CPCs (30-60% cheaper on identical keywords). It's usually the highest-ROAS paid surface available because it's underbid. The math almost always works.

Can I just clone my Google Ads campaigns to Bing?

You can — Microsoft has a one-click import tool — but the imported campaigns are almost never optimal. Match types, ad copy character limits, ad extensions, and conversion tracking all behave differently in the Bing auction. We do the import then retune for the Bing reality.

What's the typical Microsoft Ads ROAS lift?

On client accounts where we've layered Microsoft Ads on top of an established Google program, the incremental ROAS tends to land 10-20% higher than Google for the same product set — entirely because of lower CPCs. It's the cheapest ROAS lift in paid media.

Does Microsoft Ads support Performance Max equivalents?

Yes — Microsoft has Performance Max for Shopping, and it's improving fast. We deploy it for clients with healthy product catalogs and clean conversion tracking, the same way we use Google PMax.

Want results like this for your brand?

We work with a small number of e-commerce brands at a time. If you're doing $30K+/month and want to scale, let's talk.

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