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// Paid Search

Google Ads management for Shopify & e-commerce brands.

Standard Shopping, Performance Max, Search, and YouTube — engineered to scale ROAS, not just spend.

We run Google Ads for product brands the way it should be run — branded shopping isolated to protect ROAS, query mining on a weekly cadence, Performance Max constrained to feed-quality wins, and Smart Bidding tuned by humans who actually look at the auction insights. The result is a peak ROAS in the 15–17x range on client accounts, sustained for quarters at a time.

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15.33x

peak Google ROAS (Jeep Cables)

// What we deliver

The full scope of google ads.

Account structure & branded isolation

We restructure your campaigns so branded queries run in their own Standard Shopping campaigns at a target ROAS that protects margin, while non-branded discovery runs in Performance Max with its own creative budget. No more brand spend bidding against itself.

Performance Max — done right

PMax is treated as a feed-and-creative channel, not a black box. We segment by product margin, exclude branded search via account-level negatives, supply creative for every asset slot, and watch insight reports for low-quality search themes.

Standard Shopping for high-intent

We keep Standard Shopping campaigns alive on the highest-intent queries (branded exact-match, model-fitment terms) at quality score 8-10. Big7Kits' Standard Shopping hit 16.98x ROAS on the strength of one well-tuned campaign.

Search + YouTube

Branded search defense, competitor conquesting where it converts, and YouTube assets pulled from your existing UGC library — managed alongside Shopping so the full intent funnel runs in lockstep.

Weekly query mining + bid tuning

Every week we pull search-term reports, exclude wasteful queries, harvest high-converters into exact-match, and adjust target ROAS / target CPA based on the prior 14-day actual. Not 'set and forget.'

Reporting that ties to your P&L

Weekly performance summaries with blended ROAS, COGS-adjusted margins, and channel-attributed sales — not vanity click metrics. We report what your CFO actually wants to see.

// How we engage

Audit → ship → compound.

01

Audit

Week 1: full account teardown — campaign structure, negatives, feed quality, conversion tracking, audience overlap, attribution windows. You get a written PDF.

02

Restructure

Weeks 2-3: we rebuild the account from the ground up — campaign types matched to query intent, feed enrichment, asset uploads, conversion goal hierarchy fixed.

03

Scale

Weeks 4+: weekly query mining, bid adjustments, creative iteration, new-campaign tests. Monthly performance reviews tied to your P&L.

// Real client proof

Google Adswe've shipped — and the numbers.

Jeep Cables

Repositioned a niche Jeep cable brand to premium — AOV up 54% over 5 years.

+54.4%
AOV growth (5-yr)
Read the case study
Big7Kits

From launch to six-figure months in under a year — Jeep & off-road wiring done right.

+4,667%
Monthly order volume growth
Read the case study

// FAQ

Common questions about google ads.

What's a good Google Ads ROAS for a Shopify store?

Depends on your category, margin, and AOV. For high-margin niche product brands like the ones in our portfolio, we target 8-12x blended ROAS with branded campaigns isolated. Our peak campaigns hit 15-17x. For lower-margin or commodity products, 3-5x ROAS is healthy if AOV supports it.

Do you require a minimum ad spend?

We have minimums per channel that scale with the work involved, not a flat dollar floor. Email us your monthly ad budget and we'll tell you straight up whether a full-service engagement makes sense or whether you'd be better served with a one-time audit + handoff.

How is Performance Max different from Standard Shopping?

Performance Max is Google's automated, multi-channel campaign type — it serves ads across Shopping, Search, Display, YouTube, Gmail, and Discover from one campaign. Standard Shopping is a controlled, Shopping-feed-only format with full negative-keyword and bid-by-product control. We run both. PMax is great for discovery and scale; Standard Shopping is essential for protecting high-intent queries.

Will you take over an existing Google Ads account?

Yes — we usually do. Most engagements start by inheriting an existing account, running a structural audit, and rebuilding from there without losing learning data. We document everything we change so handoff back to your in-house team is clean if it ever needs to happen.

How long until I see results?

Structural improvements (lower wasted spend, better attribution, branded ROAS lift) usually show in the first 2-3 weeks. New-campaign learning periods take 2-4 weeks to stabilize after major changes. Real account compounding usually takes 60-90 days as machine-learning models adapt to the new structure.

Want results like this for your brand?

We work with a small number of e-commerce brands at a time. If you're doing $30K+/month and want to scale, let's talk.

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