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// CRO

Conversion rate optimization for Shopify & e-commerce.

Continuous A/B testing on PDPs, checkout, and landing pages. We tune the funnel until every channel pays back faster.

Paid acquisition CPCs go one way — up. The only sustainable counter is conversion rate. We run continuous A/B tests across PDPs, cart, checkout, and landing pages — guided by heatmaps, session replay, and funnel analysis — so every existing channel pays back faster. Jeep Cables grew AOV +54% over five years and Big7Kits grew AOV +73% in 10 months on the same approach.

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+54%

5-year AOV growth (Jeep Cables)

// What we deliver

The full scope of conversion rate optimization.

A/B testing on PDPs and category pages

Test hypotheses prioritized by impact + ease — variant pickers, hero imagery, social proof placement, price anchoring, urgency mechanics, FAQ modules. We use Shopify-native tools or third-party platforms (Convert, VWO) depending on traffic volume.

Cart + checkout optimization

Cart drawer UX, free-shipping thresholds, upsell offers, post-purchase one-click upsells via Shopify Checkout Extensibility. Every conversion-rate point on checkout is worth more than three on PDP.

Funnel analysis + session replay

Heatmaps, scroll maps, and session recordings (Hotjar, Microsoft Clarity, Fullstory) used to find friction. We watch real users break, then ship fixes.

AOV optimization

Bundling, quantity discounts, product recommendations, post-purchase upsells, and free-shipping threshold tuning. Jeep Cables AOV went from $126 to $194 over five years on this discipline.

Landing page builds for paid traffic

Dedicated landing pages for Google Ads, Meta campaigns, and email blasts — kept tightly scoped to one offer, one CTA, fast load times. Almost always outperforms sending paid traffic to a PDP.

Quarterly CRO sprints

Hypothesis backlog, test calendar, monthly readouts. We always know what's testing this week and what shipped last month.

// How we engage

Audit → ship → compound.

01

Audit + hypothesize

Weeks 1-2: full funnel audit, heatmap installation, session replay review, conversion data analysis. Output is a ranked hypothesis backlog.

02

Test

Weeks 3+: continuous A/B testing cadence — 2-3 tests in market at any given time. Statistical significance reached on each before shipping.

03

Ship + compound

Winners deployed, losers documented, next backlog generated from learnings. Compounds across PDP, cart, checkout, and landing page surfaces.

// Real client proof

Conversion Rate Optimizationwe've shipped — and the numbers.

Jeep Cables

Repositioned a niche Jeep cable brand to premium — AOV up 54% over 5 years.

+54.4%
AOV growth (5-yr)
Read the case study
Big7Kits

From launch to six-figure months in under a year — Jeep & off-road wiring done right.

+4,667%
Monthly order volume growth
Read the case study

// FAQ

Common questions about conversion rate optimization.

How much traffic do I need before A/B testing is worth it?

Rule of thumb: 5,000+ monthly sessions and 50+ conversions on the page you're testing for results in 14-21 days. Below that, tests take so long to reach significance that you can't iterate fast enough. Smaller stores benefit more from CRO 'best practice deployment' (heuristic improvements) than from A/B testing — we do both depending on traffic.

What's a good conversion rate for a Shopify store?

Depends on category and traffic mix. Cold paid traffic to PDP typically converts 1-2%. Direct + email + branded search converts 3-5%. High-AOV niche brands often run lower-CVR but higher-RPV. Industry medians around 1.8-3.0% blended; our client portfolio runs 2-4% blended.

Will CRO conflict with SEO or paid attribution?

Done right, no. A/B testing platforms support proper canonical tagging and prerender so Google sees the original page. Paid attribution is unaffected because the test runs on the same URL with the same tracking. Done wrong (no canonicalization, cloaking variant content from Google), CRO can absolutely tank SEO — which is why most agencies' work hurts more than it helps.

Can you run CRO without breaking my brand?

Yes — design and brand quality are non-negotiable. Every test we ship goes through brand review before it goes live, and we don't run 'ugly variants' or aggressive growth-hack patterns that work short-term but hurt brand equity.

Want results like this for your brand?

We work with a small number of e-commerce brands at a time. If you're doing $30K+/month and want to scale, let's talk.

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